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PROFIT_Project_Header

PROFIT Accelerator online platform

About the project

Artemis Consulting Agency was contracted by IMC Worldwide to develop an online platform aimed at facilitating business and increasing trade relationships between India and the Greater Mekong Sub-region.

PROFIT Accelerator is a programme of the Asian Development Bank to promote regional opportunities for investment and trade. It is aimed at businesses in Cambodia, Thailand and Vietnam and in India who would like to grow their business through international trade.

Project details

Client name:
IMC Worldwide and Asian Development Bank (ADB)
Location:
Cambodia, Thailand, Vietnam and India
Started
Jan, 2021
Completed:
Dec, 2021
Category:
Communications management and web development

Responsibilities

The Artemis Consulting team worked in close collaboration with the lead firm IMC Worldwide for the successful delivery and management of an online platform and a client management database, necessary to the ADB programme delivery.

More specifically, the team’s responsibilities included developing and managing an operational online platform, for which the objective is to convey information about the programme to potential clients, to provide a means for clients to register and subsequently to provide information, guidance and capacity building materials to clients.

Main outputs

  • Designing, developing and managing an operational PROFIT website: www.profit-accelerator.com.
  • Maintaining the website and providing detailed analytics of the use of the web portal including use sessions and numbers of downloads.
  • Developing an advanced registration system whereby businesses provide detailed business information as specified in the database specification.
  • Creating a client management database to record the basic business information and additionally to track the delivery of support to clients.
  • Facilitating online access to the database by team members and client mentors and providing trainings.
Key figures about India and Greater Mekong Subregion (GMS) countries

Communications management and web development

As part of the assignment, the Artemis team was responsible for the development of a wide range of communications materials including a fully functional online platform, PDF guidelines and manuals as well as automated email communications.

Outputs

  • Web portal design, development and maintenance: www.profit-accelerator.com
  • Frontend public interface
  • Web programming (HTML, PHP, WordPress, MySQL)
  • Email configuration
  • Mailing software setup and automation
  • Communications materials creation and production (system and user manuals)
PROFIT Accelerator A4 Client Database Management Manual
PROFIT Accelerator Communications Materials
PROFIT Accelerator Advanced Registration Form

Registration system and Client management database

The PROFIT Accelerator registration system and Client management database are integral to the overall programme. Indeed, the online platform being used as a vehicle to facilitate the enrollment of clients in the programme, a highly effective registration system had to be developed.

The registration system is connected to an advanced database management system allowing easy entry and contact management, follow up as well as reporting thanks to powerful statistical tools that provide detailed and real-time analytics.

Outputs

  • Advanced online registration system
  • Backend management interface
  • Email configuration
  • Advanced analytics (charts, graphs and maps)
  • Administrators training
PROFIT Accelerator Registration Analytics
PROFIT Accelerator Registration Analytics