Myanmar Business Survey (MBS)

Artemis Consulting Agency > Communications management and web development > Myanmar Business Survey (MBS)

About the project

The Myanmar Business Survey (MBS) was the first-ever nation-wide survey on business. It aimed to capture a comprehensive picture of the current business activities and enabling environments in Myanmar.

To address the lack of available data and information on businesses in Myanmar, the OECD and UNESCAP carried out a business survey jointly with the Union of Myanmar Federation of Chambers of Commerce and Industry (UMFCCI). Other cooperating agencies who have contributed to the Survey on Businesses in Myanmar 2014 include the Government of Japan, the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), the Swiss Agency for Development and Cooperation (SDC), The Asia Foundation and the United Nations Industrial Development Organization (UNIDO).

The results of the survey provide better information on the situation of Myanmar’s business sector, allowing UMFCCI and other agencies to contribute to the Government of Myanmar’s creation of business-oriented policy frameworks.

Cover of the Myanmar Business Survey (MBS) 2014 Questionnaire

OECD Development Pathways series on Myanmar

Multi-dimensional Review of Myanmar, Volume 1. Initial Assessment, OECD Development Centre

Multi-dimensional Review of Myanmar, Volume 2. In-depth Analysis and Recommendations, OECD Development Centre

Multi-dimensional Review of Myanmar, Volume 3. From Analysis to Action, OECD Development Centre

Project details

Client name:

United Nations Economic and Social Commission for Asia and the Pacific (ESCAP)

Location:

Bangkok, Thailand and Yangon, Myanmar

Started

Nov, 2013

Completed:

May, 2015

Category:

Project management and event organization & Communications management and web development

Responsibilities

We provided assistance in conducting in-depth research on the topic, contributed to coordinating the project activities and oversaw the project’s communications strategy.

In January 2014, we contributed to organizing the second Myanmar Business Survey (MBS) training workshop for UN ESCAP, which was designed to report and evaluate the work progress on data collection as well as identify challenges faced by Area Managers and their teams, with the overall goal of improving the data collection process. At this early stage of development, UN ESCAP intended to maximize the chances of success of this survey by monitoring and evaluating data collection practices. An assessment of the survey environment and preliminary data also resulted in an enhanced action plan. The Project Manager and eight Area Managers participated in the workshop.

Main outputs

Conducted in-depth research on the Myanmar business environment
Organized the second Myanmar Business Survey training workshop in January 2014
Created and managed the Myanmar Business Survey (MBS) communications strategy and oversaw its implementation
Led the design and development of print communications products (presentation folder, publications, brochures, leaflets, canvas print and event communications)

Project management: in-depth research on the Myanmar business environment

With vast natural resources, a young and abundant population and ongoing economic reforms supported by the international community, Myanmar has the potential to achieve fast economic development. The success of this process is highly dependent on the adoption of a coherent and appropriate combination of policy measures in key sectors of its economy. However, a lack of information on the conditions and environment in which businesses operate represents a major obstacle in identifying effective policy recommendations.

The Survey on Businesses in Myanmar 2014 aimed to fill this gap and assess the status of the business community by conducting the first-ever nation-wide business survey.

Screenshot of the Myanmar Business Survey (MBS) questionnaire

Myanmar Business Survey (MBS) Training Workshop Programme - 27-28 January 2014

Event organization: MBS training workshop

The second Myanmar Business Survey training workshop, organized by UNESCAP, is designed to report and evaluate the work progress on data collection as well as identify challenges faced by Area Managers and their teams, with the overall goal of improving the data collection process.

At this early stage of development, UNESCAP intends to maximize the chances of success for this survey by monitoring and evaluating data collection practices. An assessment of the survey environment and preliminary data will also result in an enhanced action plan. The Project Manager and eight Area Managers are expected to participate in the workshop.

Objectives

To evaluate work progress regarding the data collection
To review the processes of data collection in different parts of Myanmar
To share experiences from field work, including survey environments and challenges the survey teams face
To improve the processes and methods of data collection

Communications management and design of communications products

We provided support to the Myanmar Business Survey (MBS) on various strategy, design and communications related activities, including the overall development of the MBS communications strategy and branding.

We created and produced a visual identity including various advertising materials for all kind of media. We also oversaw the layout of the MBS publications including the survey questionnaire (2013), the survey results and the cover of the data analysis and policy implications (2015).

Outputs

Communications strategy development and implementation
Communications materials creation and design (web and print)
Production management for the publications