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Asia-Pacific Business Forum (APBF)

About the project

The Asia-Pacific Business Forum (APBF) is the flagship regional business forum organized by the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP).

With its 53 Member States plus 9 Associate Members, ranging from least developed and Pacific Island countries, to countries with emerging markets, the ESCAP secretariat, ESCAP’s Business Advisory Council and the Sustainable Business Network are the driving forces behind APBF.

Project details

Client name:
United Nations Economic and Social Commission for Asia and the Pacific (ESCAP)
Location:
Bangkok, Thailand and Colombo, Sri Lanka
Started
Feb, 2013
Completed:
Dec, 2014
Category:
Project management and event organization & Communications management and web development

Responsibilities

As the project manager of the 2014 Asia-Pacific Business Forum (APBF), we led the division’s external relations strategy, identified potential sponsors and partners, interacted with leading business organizations in the Asia-Pacific region on a daily basis, launched marketing campaigns and supervised the development of diverse advertising support materials.

We also acted as a focal point in the coordination of activities of the ESCAP Business Advisory Council (EBAC), a group of senior executives providing business perspectives on development issues in the Asia-Pacific region to governments.

Main outputs

  • External relations strategy development and implementation
  • Onsite event organization and coordination of all operations
  • Network coordination of leading regional businesses
  • Communications strategy development and implementation

Project management and event organization

APBF 2014 held its eleventh session in Colombo, Sri Lanka under the theme “Enhancing regional business sustainability and investment” with the aim to give businesses and other stakeholders from South Asia a stronger voice.

Outputs

  • Event planning and budget management
  • Sponsorship and partnership strategy development and coordination
  • Coordination of all operations
  • Led promotional and media activities for the event
  • Report drafting and event evaluation
  • Other post-event activities
UN ESCAP Certificate of Voluntary Service
APBF 2014 inaugural ceremony in Colombo, Sri Lanka
APBF 2014 promotional event flyer

Communications management and web development

APBF 2014 was organized by the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) in collaboration with the ESCAP Business Advisory Council (EBAC) and the Ministry of Economic Development, the Board of Investment Sri Lanka, Federation of Chambers of Commerce & Industry of Sri Lanka, National Chamber of Commerce of Sri Lanka, Ceylon Chamber of Commerce, International Chamber of Commerce Bangladesh and Pacific Islands Trade and Invest.

Outputs

  • Online marketing campaign development and supervision
  • Communications materials creation and production (web, print and video)
  • Web portal development and maintenance: apbf.unescap.org
  • Frontend public interface
  • Web programming (HTML, PHP, WordPress, MySQL)
  • Email configuration
  • Mailing software setup
APBF 2014 print and web communications materials